Their rapid recovery will return them in 2023 to roughly where they were in 2019. The lockdowns and closures helped ensure that the beer market continued its annual volume decline finishing the year down -2.8%. While the domestic beer category finished the year down -4.4%, the import side continues to attract consumers finishing the year up 3.1%.

People Tell Us Their Money Spent On Alcohol Each Week

The vast majority of the cities spending the most have a higher than average cost of living, with goods and services costing as much as 28% more than they do nationwide. Wine, on the other hand, has maintained a relatively flat market share since 2000 of around 16%. While the market, especially the e-commerce wine market, experienced astronomical growth during the pandemic, sales have since plateaued. According to data from NIQ, wine retail sales dropped in 2023 by 1.4%, bringing the annual sales total to $19.5 billion. However, wine-based ready-to-drink cocktails and canned wine beverages have grown 20%, meaning the wine market will more likely maintain or even grow its market share in the coming years.

Total alcoholic beverage sales in the U.S. 2006-2022

When you look at how much drinking alcohol can affect your life, especially for those who are potentially abusing it or suffering from alcoholism, it may be time to ask yourself, “Is it worth it? ” Your health, the relationships you have, your drug overdose death rates national institute on drug abuse nida finances, and your career goals may all be affected and at the end of the day, you have to decide what you want your future to look like. Across the U.S., drinking culture has made consuming alcohol a normal part of our everyday lives.

1. The total estimated number of deaths by country from 1990 to 2019 is found here.
2. While Vodka remained America’s top-selling spirit for 2023, the second-highest-selling category, tequila and mezcal, has been consistently growing.
3. This was a 3.6% decrease in the growth rate over the previous 12-month period.
4. Whether happy hours with coworkers, a glass of wine with dinner, a beer or two to take the edge off of a long day, or late-night partying with friends—enjoying adult beverages is a proverbial rite of passage amongst Americans.

Alcoholism Treatment Statistics

The charts show global consumption of wine, first in terms of wine as a share of total alcohol consumption, and then the estimated average consumption per person. The charts show global consumption of beer, first in terms of beer as a share of total alcohol consumption, and then the estimated average consumption per person. Alcohol spending is a product of both the price of alcohol and volume purchased. As a result, high average annual alcohol spending does not necessarily mean unhealthy or dangerous drinking habits.

Drink Aware

Those suffering from alcoholism may begin overspending family budgets to pay for alcohol, start arguments with their spouse when sobriety is discussed, or even get into physical altercations with them. It can be detrimental to your relationships with friends, family members, coworkers and anyone else you meet as you go through your daily life. As alcohol abuse progresses, you may begin to withdraw from society or get easily upset at acquaintances if the amount or frequency of your use is brought up. Another indicator that Americans are looking for flavor was the tremendous growth of agave-based spirits finishing up +15.9% and Cognac/Armagnac logging volume gains of +20.1%.

Mental health disorders as a risk factor for alcohol dependency

Even wineries are raking in more revenue than ever, despite uncertain enthusiasm among younger generations. Industry analysts claim that introducing baijiu brands to new markets could be a fertile source of growth for Big Alcohol corporations over the next few years – indicating once again the importance of alcohol advertising for the profits of the alcohol industry. The alcohol industry has traditionally relied heavily on television and out-of-home advertising, spending twice as much on television as the average brand and nearly four times as much on out-of-home advertising. During the pandemic, alcohol sales collapsed from US$ 761bn in 2019 to US$ 659bn in 2020, falling by 13.4%. This is a decline that was three times bigger than the drop in overall consumer spending.

This led to imported beer finishing the year at a market share of 21.8%, up +1.2% from 2019. The non/low alcohol beer segment did align with the trends shown in the other categories with forecasts to grow alcohol withdrawal symptoms, treatment and timeline with a compounded annual growth rate volume of +23.6% from 2021 to 2025. The report also stated that consumers’ thirst for alcoholic beverages is not slowing down as the country returns to normal.

As shown by clusters of countries (for example, Middle Eastern countries with low alcohol intake but high GDP per capita), we tend to see strong cultural patterns that tend to alter the standard income-consumption relationship we may expect. By default, the data for France is shown – in recent decades, here, the share of beer consumption increased to make up around a fifth of alcohol consumption in France. Global trends on alcohol abstinence show a mirror image of drinking prevalence data. This is shown in the charts as the share of adults who had not drunk in the prior year and those who have never drunk alcohol.

In 2016, the most recent year for which market research and government data were available, the total value of alcoholic beverage sales in the U.S. was around US$237.1 billion. Using our model of the youth market from 2011 and our database of alcohol prices, we were able to estimate the retail sales of youth consumption for 2011 and project it to 2016. In total, we estimate that youth under 21 accounted for 8.6% of the drinks consumed and 7.4% of the dollars spent, since young people buy cheaper alcohol. While underage drinking has been steadily declining since 2002, it is still a substantial source of income for these companies. One of the main items highlighted in the report is the rapid ascension of the RTD market, poised to become the second-largest alcohol category in the US in terms of volume consumption by 2021. Hard seltzers represent a 56.7% share of the total RTD category in the US, followed by flavored alcoholic beverages (FABs) (25.9% share) and ready-to-drink cocktails/long drinks (6.9%).

Zenith forecasts Spain, the UK, Germany and France to be the stand-out growth markets, with annual growth rates between 2020 and 2023 of 28%, 21%, 10% and 8% respectively. That’s because these markets saw the steepest drops in alcohol advertising spending when lockdowns were imposed. During 2020, alcohol advertising fell by 52% in Spain, 48% in the UK, 22% in Germany and 23% in France.

While volume grew 1.2%, revenue remained mostly flat with just a 0.2% increase over the year before. According to data from the Distilled Spirits Council of the United States, beer accounted for 55.5% of the total alcohol industry market share in 2000 but has been slowly declining to 2023’s market share of 42.2%. Even within the existing market share, there have been noticeable upsets that have shifted consumer tastes and preferences. Specifically, the backlash against a Bud Light advertising campaign featuring transgender influencer Dylan Mulvaney pushed Modelo into the top spot among American consumers for the first time. According to the Zenith report, alcohol sales are expected to grow 13.5% year-on-year in 2021, nearly double the growth in consumer spending overall. The new Zenith report shows that alcohol industry giants are now readying massive spending on alcohol marketing in 2021.

If you or someone you love is struggling with a drinking problem or the use of other substances, the personal price you pay can be severe. Our team of treatment experts and advisors can help you evaluate your options so that you can choose ethical and effective care. To meet our team of clinicians or learn more about our resources and programs, explore our website today. When it comes to your health and hard-earned money, it’s certainly an experiment worth trying. Jackie Smith, from Wiltshire, was the first female to join the Parachute Regiment in 1971 (at aged 19) and has led an adrenaline-fuelled life since. Television’s declining reach increases the importance of out-of-home’s ubiquity even more – even taking into account the pandemic-induced reduction in foot and road traffic.

Then, we were able to calculate how much money underage drinkers are spending and, importantly, which companies are making this money. There are also financial downsides to regular drinking, especially if one has a habit of drinking frequently and/or in large quantities. We decided to take a closer look at how United States cities compare when it comes to drinking habits and the cost of these over a lifetime. To do so, we first looked at City-Data for the number of drinks each city’s inhabitants drink in a week on average. Using CDC data on the average life expectancy in each state, we then found the number of drinks consumed over a lifetime on average.

Heavy drinker or otherwise, you may have experienced a hangover at some point in your drinking history. If you’re regularly abusing alcohol, this may happen more often than you’d like, causing you to miss work to recover or underperform while on the job. Over time, methamphetamine withdrawal your paid time off (PTO) for sick days or vacation may run out and you’ll have to go without pay any time you stay home from a hangover. You may also begin suffering from mood swings or have trouble concentrating, which could lead to getting agitated more quickly.

Wine contains around 12% pure alcohol per volume, so that one liter of wine contains 0.12 liters of pure alcohol. Beer contains around 5% of pure alcohol per volume1 so that one liter of beer contains 0.05 liters of pure alcohol. Heavy episodic drinking is defined as the proportion of adult drinkers who have had at least 60 grams or more of pure alcohol on at least one occasion in the past 30 days. An intake of 60 grams of pure alcohol is approximately equal to 6 standard alcoholic drinks.

Global data on the prevalence and effectiveness of alcohol use disorder treatment is incomplete. At the end of this topic page, we provide a number of potential sources of support and guidance for those concerned about uncontrolled drinking or alcohol dependency. Alcohol use disorder, which includes alcohol dependence, is defined in the WHO’s International Classification of Diseases (available here). Alcohol use disorder (AUD) refers to the drinking of alcohol that causes mental and physical health problems. We also find correlates in drinking patterns when we look at groupings of income, education or work status.

When this occurs, it can affect the people you are around, especially if you’re romantically involved with someone. Your significant other may also try and make up excuses for your drinking or improper conduct at social functions. This can be a heavy burden for them to carry and may place a distance between their friends and family as well. Whilst the World Health Organization (WHO) and most national guidelines typically quantify one unit of alcohol as equal to 10 grams of pure alcohol, the metric used as a ‘standard measure’ can vary across countries. The total estimated number of deaths by country from 1990 to 2019 is found here. When we look at the variance in prevalence across age groups, we see that globally, the prevalence is highest in those aged between 15 and 49 years old.

Between 2022 and 2026, the no-alcohol category is expected to increase in volume by 25%, while the low-alcohol category will increase by 6%. Alcohol money could be used for other luxuries, which would likely deliver more lasting enjoyment. Instead of resigning themselves to more and more spending on drinking, consumers are free to invest in better sources of relief than booze. Zenith reports that Kweichow Moutai trebled retail sales between 2014 and 2019 by consolidating its grip on the Chinese market, and is now the tenth-largest alcohol producer in the world, up from 24th in 2014. Baijiu is said to be the most consumed liquor in the world due to its dominance in China, but it is barely known elsewhere. Marriages may also begin to feel the weight of a husband or wife’s alcohol abuse issues.

The twelve key markets are Australia, Canada, China, France, Germany, India, Italy, Russia, Spain, Switzerland, the UK and the US. We used each state’s average life expectancy to find the years of drinking (age 21 and over), then compared this with each city’s weekly drinking habits and cost of alcoholic drinks. The three cities that spend the most — New York, NY, Minneapolis, MN, and Miami, FL — all spend $116,000 or more on drinks over a lifetime.